The importance of securing new business through new customers or clients is of paramount importance, but the old adage still rings true. “It is far far easier to secure more new business from an existing client than it is to find a new one”.
The message? Ignore effective Account Management at your peril.
But how do you Account Manage? How do you balance the commercially important relationship nurturing with the commercially critical short term revenue objectives.
At Aorta Sales we have the experience and resources to optimise your Account Management, whether through resource recruitment (securing ‘farmers’ as opposed to ‘hunters’), or through guiding and coaching, or even through outsourced Account management on your behalf.
We find the correct solution to fit your needs.